So, if you are reading this, you’re in a new place! Science Decoded officially now lives here on my main website, and I’d love to know what you think of the design/functionality. The fact that you are reading this also means that I’ve broken my blogging hiatus. I never actually meant to take a break from blogging, but for something that is strictly a labor of love I completely lost heart somewhere in the late spring, and it just cascaded from there.
When I talked to friends and colleagues about why I let the blog trail off into nothingness I most often was met with the assessment that I was having a “quarter life crisis” or and “existential crisis” but crisis feels like a strong term for simply not wanting to do something that I didn’t think mattered. Though I suppose it is somewhat existential and conveniently timed to turning 25 that I took to questioning not only what role I play in this whole science communication ecosystem, but also what the point is of having a blog when so many others exist that seem to have far more purpose and clear direction.
I very much want what I do to have value, and yet it has increasingly felt like I just need to back away slowly from the Internet and stop contributing to the noise. In my most grouchy “get off my lawn” moments, that is what a lot of my engagement with science and other science communicators started to feel like, noise. People with opinions about stuff. You are never going to run out of people with opinions about stuff. Sure, I have opinions about stuff, but who gives a damn? Thinking this way forced me to turn inward and stop sharing things altogether.
So I attended this workshop at MIT
With this situation brewing for months, I found myself invited to a two day workshop hosted by MIT on the “Evolving Culture of Science Engagement.” Fancy, right? Kind of I guess, it was mildly intimidating and imposter syndrome inducing to find myself grouped together with a fascinating and accomplished collection of science communicators. Our task was to talk about the myriad ways that people run up against science on the daily – in a closed door meeting. Continue reading →
You cannot do everything. Neither can I, none of us can. A few weeks ago I attended both the Science Online and American Association for the Advancement of Science (AAAS) conferences. An issue that kept coming up in discussion is how to be better at science outreach and communication. For scientists and communicators (and the many people who are both) it was clear to see that everyone wanted to be better. But, I noticed people getting frustrated, and sometimes even a little heated when it came down to the nitty gritty of HOW to be better.
No one person or group is, or can be, solely responsible for science communication. Science communication is an ecosystem that includes journalists, writers, bloggers, comedians, cartoonists, artists, video and audio producers, storytellers, social media enthusiasts, and scientists. What unites us is our end goal, we all want to share a love for science that explains, while also exciting people about science. How we go about achieving that end goal is different for all of us – and it needs to be. I would argue that the reason the science communication ecosystem has evolved to include so many different types of communicators is because we have a need for different voices communicating about science in different ways. The more quality communication out there, the better.
That doesn’t mean any one person can be a regular sci comm superhero and do it all. I can’t be a journalist, writer, blogger, artist, comedian, cartoonist, video and audio rockstar, etc. I don’t know about you, but I don’t have time for that. I don’t know anyone who does, and communication is my main focus. I think it’s a little bit crazy to expect scientists to be scientists and also communicators, but on top of that layer on every type of communication. You alone can’t reach everyone, that is why we need all of us out there communicating in different ways. It is the only way we can reasonably expect to reach a wide audience.
I’ve seen a lot of conversation lately about the idea of scientists writing lay friendly abstracts for their scientific papers. I’ll be the first to admit lay abstracts are helpful. I recently sat with a researcher who made a graphical abstract to represent the research in pictures, it was awesome. But, I’ve seen the lay abstract idea get pushed even further into scientists writing full articles for the public. Where do we draw the line? If all the scientists get out there and start writing lay-friendly whole articles for publication in the mainstream…well then what the heck am I supposed to do all day? This isn’t about jargon (please, please, let’s not have the jargon fight again) I certainly don’t think that all scientists are bad at communicating. Some are very good at it, and some aren’t so great. But you know, I would be a lousy scientist. I’m not trained to be a scientist, those aren’t the skills that I have. What I am trained to be, is a writer.
Writing well is something that requires certain skills and know how, in addition to a little bit of talent. It is something that develops over time, the more you write, often the better you’ll get at it. All of the other modes of communication, audio, video, etc. include their own skill set. Sometimes I feel like people take for granted that everyone should be able to write and communicate well. There is a distinct lack of appreciation for the level of skill and dedication it can take to communicate well. That’s not to say people can’t learn how (or that for some, it will come much easier than it does for others) – but the same way I can’t just snap my fingers and be a great scientist, I don’t think you can just wish to be a good communicator and make it so. It takes time, which is the one thing that is in short supply for all of us.
I don’t want or expect scientists to do my job for me. I want to write, I just need the help of scientists so that I can. One thing, in my opinion the most important thing, that scientists can do to be more involved in outreach is to make themselves available to science communicators so we can ask our questions and then synthesize the material for a public audience. It takes time to sit with a writer, I know, but it is time well spent. It is also time that doesn’t require developing an entirely new skill set.
If scientists have the time to learn how to communicate well and then get out there and do it, that’s great. Direct from the scientist themselves communication is awesome. I value it highly. But I also don’t think it’s fair to expect scientists to do their job and then also do my job. Not when being a scientist is itself basically two jobs because in addition to being a scientist, most are also professors and teaching itself is it’s own career. I’m all for stepping down from “the ivory tower” but that doesn’t have to mean becoming a master communicator yourself. Outreach, like communication, comes in many shades.
If you don’t think you have the skills to write well, and you think your time could be better spent elsewhere, then fine. If you’d rather give a talk for an audience or demographic that you normally wouldn’t reach because that’s what you feel comfortable doing, then do it. If you’d rather sit with a journalist for an hour and just talk about your research so that they can go get the article in the media, then great. If the best way you think you can reach the public is by joining twitter and then adding value to conversations about your field of expertise, then do that. If you want to sit in front of your computer and film a short video of you summarizing your work, do it. I’m all for doing something, but that doesn’t mean you have to do everything.
I’ve said before in blog posts about learning to code, that I don’t think journalists should be required to excel at every different type of communication. Try, sure. Try out new things. Try new ways of communicating and reaching people. Be open. But there is a difference between trying new things to see if you enjoy or are good at them, and a blanket expectation that you have to use every single means of communicating out there. Similarly, I don’t think you can expect scientists to do every different type of outreach. Some outreach, sure. Scientists can be open to new things too, and try them out to see how they fit. But just like I don’t enjoy code, some scientists might not like Twitter. It’s okay to not like Twitter. I choose to communicate in ways that I am good at and enjoy. I love Twitter, that’s why I use it. I don’t see why scientists shouldn’t have the same rule of thumb when it comes to outreach. There are so many different ways to get a message to someone. We need all of the ways, and we need different people to try them.
I’m not a sci comm superhero. I don’t do it all. Mostly because I like to sleep, and I like my sanity but also because I’m not very good at certain things. I can’t draw to save my life. You’re never going to catch me trying to be a sci scribe. I’m okay with that, because drawing isn’t how I communicate. It’s not what I do, and it doesn’t have to be. Scientists don’t all have to be writers. There are other ways to get your message across without having to be a sci comm superhero. I’m not saying don’t try, but let’s just be realistic here. Yes, scientists need to communicate about their work, but I’m not going to expect scientists to communicate in every way when I don’t even do it myself.
You don’t have to do it all just to do something. Even if that something is just talking to someone who does want to write, that itself is a positive step. So maybe, rather than trying to do all the things all the time by ourselves, we could just try to do a few things, and rely on each other to fill in the gaps. That way we as the science communication ecosystem can reach the most people in the best ways. Is that too idealistic? Maybe. But I can hope can’t I?
If you’re a science writer chances are you’re pissed off right about now. I am. What has me and so many other writers pissed off is this: The Knight Foundation recently paid disgraced journalist Jonah Lehrer $20,000 to speak about how he lied, plagarized and basically stomped all over journalism.
His speech was a lousy apology. I mean, it’s not his fault he made so many mistakes, he’s just too smart for his own good guys. I agree that watching him talk while a public flogging took place on Twitter on a screen behind him was awkward, but are we really supposed to just look at the situation and say, welp, everyone makes mistakes? No. That time I killed the dinosaurs several million years too late because I forgot the zeroes on a date was a mistake. A mistake that came from sloppiness, that I apologized for, and learned from. I was forgiven for that mistake (which was even in an article I wasn’t paid to write.) Fabricating quotes, plagarizing, and lying in multiple publications, for a prolongued period of time, that isn’t an, “everyone makes mistakes” scenario. That is a, you have fundamental character flaws that should prohibit you from doing this job, scenario.
A lot of the science writers I know, young, new, established – it doesn’t matter – were and still are up in arms about the Knight Foundation paying Lehrer $20,000 for his “apology” speech. I’m mad too, I’m mad for every single good journalist out there staring at their bank account wondering if they’ll be able to pay this month’s rent. I’m mad because $20,000 could fund a lot of amazing journalism and the Knight Foundation paid it pretty much just to get people riled up and talking about the Knight Foundation. I’m mad because good journalists are giving up because they can’t make enough money to stay alive in this business. Giving up. But we’re going to keep Lehrer’s career alive. That’s insane.
I have a full time salaried science writing job – it makes me feel lucky on a daily basis that I’m getting paid to do something that I enjoy. Still, as a science writer for a cancer center I’ve been told that I’m a sell-out. I’ve been told that I can’t consider myself a journalist anymore because my objectivity and integrity is tainted by being associated with an organization. Any organization. It doesn’t matter if it happens to be a decent, hell even a good, organization. I took a job in science communication rather than chasing a career in pure journalism because it makes me happy. While in graduate school I started having serious doubts about whether my personality was cut out for journalism. I took a long hard look at what I loved about science writing and decided that the act of communicating, of explaining, of seeing the impact of helping people understand was most important to me. It wasn’t a decision made based on money, but obviously the fact that I could get a paying job doing communication when there are no guarantees in journalism made the decision easier. The decision I made still gets to me sometimes though. It REALLY gets to me when I think about the fact that people contend I can’t consider myself a journalist anymore, but Lehrer can. Lehrer gets to be a journalist. Really?
Where do we even start to try to address the problem here? Can we ever even hope to convince the people who have the money to pay up for writers that are actually worth $20,000 (and really so much more?) I don’t know. But, I think the science writing community did a great thing by reacting to the whole $20,000 debacle by tweeting the names and articles of good writers using the hashtag #worth20k. The suggestion came from @vero_greenwood and was Tweeted by Ed Yong – who is worth far more than $20,000 himself – and ended up creating a list of pretty fantastic writers who deserve a lot more financial support for their work than they’re getting.
I wanted to add my two cents, but twitter is a medium for brevity and I feel like I need to explain WHY the fact that the following people exist means the science communciation ecosystem doesn’t need someone who lies, plagarizes, and then tries to tell us it’s just because he’s so smart. And arrogant. Can’t forget the arrogance. I could never list everyone whose work is worth20k, so this just a few people who inspire me, or have had an impact on my career in some way. I hope you’ll check out the hashtag itself for more, and as Bora Zivkovic said on twitter the whole SA Incubator is a list of people who are worth20k, so editors – help a new science writer out!
#worth20k (and so much more)
Jennifer Ouellette – I’ve been pretty open about the fact that I’ve never taken a physics class, barely scraped my way through high school chemistry with a D, and never took a math class higher than Algebra III (which I and everyone else in my high school knew was math for the dumb kids.) I’ve pretty much always wanted to write about science, but there was a moment in there when I wanted to be a scientist, (straight A’s in biology might have had something to do with it) – but I decided against science itself because I didn’t think I’d ever be smart enough to pass the classes. When I was just starting graduate school for Journalism focused on science writing I was really intimidated by writing about things I’d never studied. Enter Jennifer Ouellette. She came to UW-Madison as the science writer in residence and talked to us about how she taught herself physics. She blogs at Cocktail Party Physics and has written several books on physics and calculus. Whenever I start feeling like I’m in over my head and I’m just not going to get something right, I think about that talk. I dive back into the paper, or look up the answers and I figure it out. I remember that I can do this. I remember that I’m smart enough. TELL ME THAT’S NOT WORTH $20,000.
Steve Silberman – Last year UW-Madison hosted a conference on Science Denial. I was just sitting pre-session drinking my coffee when Steve Silberman sat down next to me. As we started up a conversation in my head I really couldn’t help thinking, “this is the most unassuming guy ever” because he clearly had no idea that I’d been trying to think of something inteligent to say to start up a conversation with him since the conference started. I’ve admired his writing for a while now, I always enjoy his PLoS blog and am so looking forward to his book! He always impresses me with the bravery and honesty in his writing. He tackles issues that might make people uncomfortable or be controversial and he does so with grace and eloquence. Worth $20,000.
Maggie Koerth-Baker – Maggie is someone I only recently got to meet (cheers, scio13) but whose work I’ve admired since I came across this fantastic explainer she wrote following the Fukushima nuclear incident. Nuclear Energy 101: Inside the “black box” of power plants is an awesome example of how to explain something that can be really complicated so that people take away the key information they need. I write a lot of explainers in my job, and I come back to this piece often as an example of how to get things right. Worth $20,000.
Rose Eveleth – The fact that since Science Online I have had people say to me, “wait, so you actually KNOW Rose?” totally just shows how amazing and admired Rose Eveleth is in the science writing community. She is a thoughful and creative science journalist who is busting her ass to make the science communication ecosystem better. You know what I would like you to do? I would like you go put her Kickstarter for Science Studio, a project with Ben Lillie and Bora Zivkovic, over the $8,000 goal so that they can sort through the best science audio AND video for us. Please. Only needs $8,000 but is SO WORTH $20,000.
Ivan Oransky – The man behind Retraction Watch and Embargo Watch, Ivan inspires me as a science writer because he saw a need in science communication and he did something about it. He started the blogs, and they’ve become a great resource and forum for talking about serious issues in science and communication. He made something, that we needed and benefit from – and he just does it so well. Be inspired. Create new, awesome things. Worth $20,000.
The rest of #sci4hels – Bora Zivkovic, Lena Groeger, and Kathleen Raven – All of you, and of course Rose, leave me pretty much feeling honored that I get to be associated with you. Whenever I talk about our panel at the World Conference of Science Journalists and people ask me “so why are you going?” I always reply with “I have no idea” because I really don’t feel worthy compared to all of you. I admire all of you so much, I did before all this #sci4hels killer science journalists of the future business, and I know I’ll continue to admire you after. Bora – our brave leader and the blogfather, not afraid to say what needs to get said, a never ending source of support and one hell of a writer. Check out his post on commenting threads, just the latest in a long line of awesome, thoughtful posts. Lena – her work at Propublica consistently impresses me, check out the awesome data visualizations used to track oil and natural gas pipeline accidents. I always love reading Kathleen’s articles, just one example is David Blaine’s Electrical Stunt Could Create Harmful Ozone. You are each worth $20,000 and then some.
I recently had the privilege of attending the Science Online conference in Raleigh, NC. The conference, hosted by North Carolina State University, has been described as “returning to the mothership” for bloggers, social media enthusiasts, journalists, writers and scientists passionate about communicating online. I heard a few people this year saying they didn’t feel that way, but I guess I drank the kool-aid, because I certainly did.
Attending Science Online in person was something I wanted to do because blogging and social media isn’t a part of my full time science writing job, but it’s still extremely important to me. Communicating effectively means using whatever platforms fit the story the best, and I feel like I do some of my best writing on this blog. I get to be my own editor (which comes with some pressure) but I also get the freedom to explore whatever I feel like I need to talk about, to share what I love and to hopefully help other people learn new things or be encouraged to try writing themselves.
I owe so much to Bora Zivkovic, blogs editor at Scientific American and co-founder of Science Online, for bringing me and my little blog into this community. Attending Science Online in person really did feel like coming home. I know a lot of people have said that before, but for me it was actually the first time I felt like I belonged in such a large group. I’ve been on teams, in clubs, in a sorority, in a grad program, and have held jobs where I’ve gotten to work alongside other science writers – I say with all sincerity that I’ve never felt so comfortable being my true self around so many different people, and that’s coming from an extrovert.
So, now that I’ve established that I’m all-in on the love-fest aspect of Science Online, what were the highlights?
As a first time attendee, I was completely floored and honored by everyone who came up to talk or say hello. It was wonderful to meet in person people whose writing I’ve admired and been inspired by. One of my favorite comments that I received was that I have a good twitter avatar because online me looks like real me, so I was fairly easy to spot.
Actually rallying the nerve to take the microphone and talk about my own experience keeping up my blog and twitter while working full-time for an organization. I was in the session on what to do when people start taking your online rambling seriously, and I added the point that when looking for a job I actually used my blog and twitter as part of my resume. I’ve never tried to hide my online activities, so I still feel comfortable being myself online, even though I now also represent my employer.
Attending the session on using personal narrative to tell stories really got me thinking about how much of myself I put into my blogging and social media. One of the most important points is that personal narrative can be effective, but it needs to serve a purpose ie: don’t put yourself in the story just to have yourself in the story.
On a similar note, I thought the session on thinking beyond text was also really valuable and I took away the same idea: multimedia needs to serve a purpose. Don’t use audio, video, etc. just to use it, make sure it helps the story. One of the ideas that I tweeted was that you don’t have to do all of the things all the time – I’m a firm believer in doing what you enjoy the most. I am, as Ed Yong said, “a committed text-monkey” so it makes sense to partner with people who love multimedia when I want to tell a story in a different way.
From the session on fighting bullshit in the science communication ecosystem (aside from some fantastically tweetable one-liners, see below) I took away the idea that to counteract inaccurate stories, or you know stories that are mind bogglingly ridiculous, we as a community need to be as loud as the people who are spreading the bad story. We need to amplify our impact when we do debunking.
I had several great conversations about my decision to take a job in communication rather than pursue a standard journalism job. My ideas on this are still percolating (and I suggested it as a session at #scio14 with Kate Prengaman) but it has been bugging me for a while that there is this perception that journalism is somehow better than communication, and that if you take a communication job you can never ever go back to being a journalist ever again. Ever. One reason it bugs me is because by that definition I am, already, an epic failure. Wasn’t exactly my life goal. I do something I love, so clearly I don’t agree with that, and I’m tired of hearing it. Especially for stressed out grads or recent-grads, it feels like your entire career hangs in the balance if you don’t land that perfect journalism job right out of the gate- I think that’s ridiculous.
It was really interesting to me to witness the unraveling of the session on explanatory journalism with of all things, what I interpreted as miscommunication between the points that were trying to be made by well, I think everyone? It felt like the scientists and journalists in the room were spinning their wheels after a while, and I can’t wait to see how the conversation evolves in the future.
One of the things I enjoyed the most throughout the conference were the people who followed along with my tweets, and replied to me or added to the discussion. You are all awesome.
Listening to Diane Kelly tell the story of the first time she met Carl Zimmer when they were in their 20’s was awesome. It really drove home for me how the friends and colleagues I make now could end up as life-long connections. You should also check out her TEDMed talk, because it is great.
I am so excited at the idea that is floating around to start a regional Science Online in Boston. If you’re interested in joining us to try to get this off the ground check out #sciobeantown on Twitter and make sure to let Karyn know you are interested.
A few other things:
Remember that time on the first night I ended up in a conversation with Ed Yong, Carl Zimmer, and David Dobbs? At. The. Same. Time. It might have included an inner dialogue that went something like: “you can do this, they are just people, say words.”
I put my livetweeting skills to the test, ended up in battle, and emerged victorious (though, there was talk about it being a draw by those nicer than I, also a few accusations of intimidation – which I know nothing, absolutely nothing about.)
I was able to meet Michelle Banks (aka Artologica) and bought an awesome painting. There is some great stuff in her Etsy shop.
We managed to squeeze in a great Sci4hels brainstorming session, and I am so excited for Helsinki and our panel on the Killer Science Journalists of the Future (it was also awesome to have Bora, Lena, Rose, Kathleen and myself in the same place for the first time!)
One of my favorite things to witness was Perrin Ireland’s live storyboarding of the session discussions, it was completely amazing.
Pie is a serious issue, and I can read a dessert menu with the best of them.
As a last thought I want to take the time to say thank you to Karyn Traphagen, Bora Zivkovic and Anton Zuiker because this conference takes a lot of work, and it is run with so much dedication and care. I want to thank everyone in this community, whether you made the trip to Raleigh or not, because you make my life so much better by sharing your thoughts and insights. A last thank you to everyone who shared a story, let me share my own, and had a good laugh with me – meeting you was truly the best thing about Science Online.
Also, this:
For more posts on the conference check out the list from the Scio13 Planning Wiki.
Not that I expect anyone to want to take the 20 minutes to watch a video that is essentially just me talking, but I recorded this interview about tips for bloggers who are just starting out so I thought I’d share it here. This was done as a prelude to a guest lecture that I gave in a Life Science Communication class at the University of Wisconsin-Madison. The students asked some great questions, that I figured were also worth answering here on the blog. If you have questions about getting started as a blogger or want to add some wisdom (please, do!) definitely let me know in the comments.
Questions from the class:
Has your strategy for promoting and writing the blog changed since getting a full-time job?
Absolutely, I have less time to maintain the blog than I did when I was in school, so I have to be more strategic about what I do. I’m down to writing one post a week and I spend a lot more time on Twitter.
How do you find and pick which topics to write about?
For a more detailed answer about this one, you can check out Filling the Empty Page: Reading to Write where I talk more about how I get story ideas from the things that I read, and how important it is to write about what genuinely interests you.
If there is one thing you could have done differently what would it be?
I would have (and still should) comment more on other blog posts. This is a case of not practicing what I preach, I’m well aware of the benefits of commenting and getting involved in other forums, I just don’t do it nearly as often as I should.
Is there a certain way you suggest commenting? As in: ask questions, critique, converse, praise, etc.
Comment however you want to, just make sure you are saying something that contributes to the conversation in some way.
How do you make yourself seem credible when writing about a serious matter?
If you check your facts, use the right sources, and are thoughtful and dedicated to getting the post correct then you are credible. People will see that.
Are you using other social media sites besides Twitter to grow your blogging audience?
I just started using Google+ more, I’m intrigued to see what comes of it.
Any advice in finding your blogging voice?
Blog a lot. When I first started Science Decoded, I wrote a lot more than I do now. You need to try it out, try different kinds of posts, explore different topics and eventually you’ll figure out what feels right to you. Give yourself time to develop your voice, you aren’t going to have everything exactly how you want it right out of the gate.
Any tips for reaching out to influential stakeholders, it seems intimidating.
If tweeting or commenting to someone well established in your field, I think the best advice I can give is to just go for it – but have something of substance to say. If it really makes you uncomfortable, practice interacting with people you consider your peers first to get a better sense for how it all works.
After you established a professional blog did you ever find yourself posting off topic of your specific aim because it was just so interesting you had to share it?
Absolutely. I kept Science Decoded fairly open ended in the first place because I knew I wanted the ability to write blog posts about a variety of topics. Even so, I’ve written posts that haven’t been related to science like when I went on a rant about supporting philanthropic causes or explained my fascination with Amelia Earhart. In my opinion, you can go off topic once in a while and you shouldn’t have a problem.
How do you keep your ideas confined to a tweet?
Tweeting short hand is tricky, it takes practice to instinctively distill ideas into a tweet but you’ll get the hang of it.
What aspect of your writing has improved most over the years? (being concise, structure, etc.)
I would say the thing about my writing that has improved most since I started blogging is the ease with which I write in my own style. Like I said in answer to another question, your voice develops and becoming comfortable with my own voice is I think the best take-away from blogging.
If you have any tips of your own, or if you have any other questions you’d like me to try to answer leave it in the comments!