Category: Twitter

Blogging 101 Here’s What I Know

Blogging, Grad School, Interviewing, The Internet, Twitter, Videos,

Not that I expect anyone to want to take the 20 minutes to watch a video that is essentially just me talking, but I recorded this interview about tips for bloggers who are just starting out so I thought I’d share it here. This was done as a prelude to a guest lecture that I gave in a Life Science Communication class at the University of Wisconsin-Madison. The students asked some great questions, that I figured were also worth answering here on the blog. If you have questions about getting started as a blogger or want to add some wisdom (please, do!) definitely let me know in the comments.

Questions from the class:

Has your strategy for promoting and writing the blog changed since getting a full-time job?
Absolutely, I have less time to maintain the blog than I did when I was in school, so I have to be more strategic about what I do. I’m down to writing one post a week and I spend a lot more time on Twitter. 
 
How do you find and pick which topics to write about?
For a more detailed answer about this one, you can check out Filling the Empty Page: Reading to Write where I talk more about how I get story ideas from the things that I read, and how important it is to write about what genuinely interests you. 
 
If there is one thing you could have done differently what would it be?
I would have (and still should) comment more on other blog posts. This is a case of not practicing what I preach, I’m well aware of the benefits of commenting and getting involved in other forums, I just don’t do it nearly as often as I should. 
 
Is there a certain way you suggest commenting? As in: ask questions, critique, converse, praise, etc.
Comment however you want to, just make sure you are saying something that contributes to the conversation in some way.
 
How do you make yourself seem credible when writing about a serious matter?
If you check your facts, use the right sources, and are thoughtful and dedicated to getting the post correct then you are credible. People will see that. 
 
Are you using other social media sites besides Twitter to grow your blogging audience?
I just started using Google+ more, I’m intrigued to see what comes of it. 
 
Any advice in finding your blogging voice?
Blog a lot. When I first started Science Decoded, I wrote a lot more than I do now. You need to try it out, try different kinds of posts, explore different topics and eventually you’ll figure out what feels right to you. Give yourself time to develop your voice, you aren’t going to have everything exactly how you want it right out of the gate. 
 
Any tips for reaching out to influential stakeholders, it seems intimidating.
If tweeting or commenting to someone well established in your field, I think the best advice I can give is to just go for it – but have something of substance to say. If it really makes you uncomfortable, practice interacting with people you consider your peers first to get a better sense for how it all works. 
 
After you established a professional blog did you ever find yourself posting off topic of your specific aim because it was just so interesting you had to share it?
Absolutely. I kept Science Decoded fairly open ended in the first place because I knew I wanted the ability to write blog posts about a variety of topics. Even so, I’ve written posts that haven’t been related to science like when I went on a rant about supporting philanthropic causes or explained my fascination with Amelia Earhart. In my opinion, you can go off topic once in a while and you shouldn’t have a problem.
 
How do you keep your ideas confined to a tweet?
Tweeting short hand is tricky, it takes practice to instinctively distill ideas into a tweet but you’ll get the hang of it. 
 
What aspect of your writing has improved most over the years? (being concise, structure, etc.)
I would say the thing about my writing that has improved most since I started blogging is the ease with which I write in my own style. Like I said in answer to another question, your voice develops and becoming comfortable with my own voice is I think the best take-away from blogging. 
 
If you have any tips of your own, or if you have any other questions you’d like me to try to answer leave it in the comments! 

The Question of Code

#sci4hels, Good Writing, Jobs, Science writing, State of Journalism, The Internet, Twitter,

Earlier this week Bora Zivkovic (@boraz) blogs editor at Scientific American tossed out the following links on twitter, and asked for thoughts. Both links were to articles from the Nieman Journalism Lab, the first Want to produce hirable grads, journalism schools? Teach them to code and the second News orgs want journalists who are great a a few things, rather than good at many present two different ways of thinking about the skills journalists need to have. The links started a conversation on twitter (excerpted below) between Bora, Rose Eveleth (@roseveleth) Kathleen Raven (@sci2mrow) Lena Groeger (@lenagroeger) and myself (@erinpodolak) I felt like there was more to say on the topic, so I decided to take it to the blog so that I could respond to everyone’s points without the confines of twitter brevity.

I definitely agree with this point from Rose, there are so many different skills you use as a journalist but a lot of what you need to know will vary based on your personal style and interests, what platform you write for, and what topics you are covering. I’ve found that I learned a lot more from going out and actually chasing down stories than I did sitting in classrooms. Of course, the guidance of journalism school makes learning by trial and error much less perilous than it can otherwise be, so classroom lessons have value too.
I moaned an awful lot about how scary being turned loose into the unemployed masses at the end of grad school seemed. Journalism has adapted to changes in viewership, platform and the poor economy, and so too must journalists or we run the risk of ceasing to be relevant. Making yourself as employable as possible is a good thing, but only if you are going after jobs where you can really contribute. You’ll only be able to contribute if either you know what you are doing or you have the desire and the drive to learn what to do. This thought brings me to the next point I made, not all the skills journalists use will appeal to all journalists. As a profession we can do a lot of different things, but that doesn’t mean that everyone wants to do everything.
If you are looking for a job, you have to be honest with yourself and your resume. I think for young journalists there is a temptation to trumpet skills that we only sorta, kinda, maybe have from that two hour seminar we sat through that one time. You can fit what I know about code on the head of a pin, and I’ve sat through basic training courses multiple times. My resume says nothing about being able to code, because I honestly don’t know how. It is always better to be honest about what you know. If you aren’t an expert in something, don’t claim to be. All you’ll do is disappoint possible employers. I think you can go a lot farther being honest about where you are with your skills, if you don’t know code but would like to then say so. If you’ve edited a video once or twice and would like to continue developing those skills then say so. Just don’t make yourself into an expert in something when you aren’t.
I recently graduated from the professional track Master’s program at the University of Wisconsin-Madison, a program that with only three core courses is left purposely open for students to do their own exploring. So what exploring did I do? I chose to spend my time taking science classes (mostly zoology) learning more about narrative writing and structure, and getting a better handle on social media, personal branding and marketing myself online. All good things to learn while at school, but I didn’t learn code. I honestly have zero interest in code, it isn’t something I’ve ever wanted to do, I don’t have the patience for it and I feel like my brain just doesn’t absorb even the basic information about code whenever it is presented to me. But that doesn’t make me an inept science writer. Kathleen Raven  joined the conversation, and brought up the following reason why not knowing code can still be okay.
Part of the reason I think I haven’t been particularly motivated to learn code is because I haven’t needed it. I was able to set up this blog and my website (www.erinpodolak.com) on WordPress using basic templates that suited my needs. I’m on Twitter, Facebook, LinkedIn and G+ but none of these online activities involve needing to write my own code. To do what I want to online I haven’t run into the need to write code. Kathleen then made another point about a science journalism skill, the ability to do math, which can be overlooked but is important to a writer’s skill set.
Being able to do the math to fact check research reports and call bullshit when necessary is an important part of the reporting that science journalists do for their stories. If you know code but can’t do math, you have a critical weakness in your skill set. In my opinion the same goes for being able to structure stories successfully, and handle difficult interviews well. If you don’t have the basics, then the extras like code are just floating out there on your resume with no foundation. Being really good at the basics, and then selectively adding skills based on what you find that you need to know, and what you find you would like to know seems like a solid way to go about building your skill set. I think this gets us to the last points that Rose made:
You need to do something that you enjoy. If you don’t enjoy code then in my opinion you shouldn’t feel like it is an essential skill to have. You might want to be the kind of journalist that can do it all, kudos to you for that. But, I don’t think there is anything wrong with wanting to have a few select skills and being really good at them. If you are honest with yourself and honest with employers I think you can definitely learn an array of skills that suit you and your job. We have options, and that is a great thing. Happy times, indeed.
Note: This is only a brief excerpt from the first few days of this conversation. Much more was said, including more back and forth between Lena, Rose and myself about skills and how to present yourself to employers and from Bora, Lena, Rose and Dan Fagin (@danfagin) about the structure of jschool programs and the balance needed to meet students needs. Still plenty more to say about these topics!
This conversation took place before we started the hashtag #sci4hels to mark all of the tweets. Be sure to monitor the hashtag in the future to see more of the on going discussion between Kathleen, Lena, Rose, Bora, myself and others!

Lessons From Neil deGrasse Tyson

Grad School, Guest Lecture, Public Perceptions, Research Funding, Science, Science History, Twitter, Videos,

On the day I attended the last college class of my higher education experience, I also attended a talk given by astrophysicist Neil deGrasse Tyson. For me, it was my commencement. I’ve made the decision not to walk at graduation for a number of reasons chief among them that none of my colleagues are walking and it didn’t make sense to me to do it alone. So I won’t be getting the cap, gown, prominent speaker send off typical for most people who complete a Master’s degree. Still, the University of Wisconsin-Madison gave me a great parting gift. The opportunity to sit at my favorite place on campus surrounded by other students on a gorgeous day and listen to a person whom I have admired for years talk about the future is the best goodbye I could have asked for.

Photo by Erin Podolak

Photo by Erin Podolak

Neil deGrasse Tyson is an astrophysicist (please don’t ask me to explain astrophysics further than saying it is physics in space) at the American Museum of Natural History but he is also an author, speaker, host, and even a meme. You might have seen him on the Colbert Report or the Daily Show throwing down some truth and clarity. He is eloquent, funny and honestly one of the people I admire most in the field of science communication. He pulls no punches, while still being extremely passionate about space and all the other STEM (science, technology, engineering, and mathematics) fields.

The talk, which took place 5/10/12 on the Terrace here at UW-Madison, started with Tyson talking about the role science plays (or lack thereof) in our culture. He used the example of money, by asking us which scientists appear on U.S. currency. The answer is none. You can make the argument that Benjamin Franklin was a scientist, but his experiments are not what is highlighted on the $100 bill. He is there for his political achievements. This is just an example of the way as a culture we have not placed a strong emphasis on science.

Tyson then went into talking about the history of the U.S. interest in space exploration. He said that historically there are three reasons why people invest a lot of money in a risky exploration: fear of death, promise of economic return, and praise for royalty and deities. If you look at the U.S. push to get to the moon we were acting under #1 fear of death. Our investment in NASA and the space program had everything to do with the Russians and the Cold War. When the communist threat was gone, the space program started to decline. I think Tyson really drove home this point when he said that if the Chinese decided to declare that they were building military bases on Mars the U.S. would get ourselves on Mars within 10 months. We could if we wanted to, we just don’t invest in the necessary programs. We need to feel threatened before we actually do anything, how very American of us.

Photo by Erin Podolak

Photo by Erin Podolak

After going through the history of the space program, Tyson started talking about the economy and why investment in space and science overall can help. People in general seem to have this impression that NASA gets a big chunk of the federal budget, but Tyson pointed out that if NASA actually got what people think it gets NASA would be rolling in it. The perception of the budget is pretty skewed. What I love most about Tyson is that he says things that just make sense. When talking about innovation he said that the way you keep jobs in the U.S. is by making things that no one else can. Well, duh. But then where is the big push to invest in innovation? We aren’t doing ourselves any favors by not trying to invent. Perhaps my favorite line from his talk (which was full of quotable one-liners) was “If the dinosaurs had had a space program, you can bet they would have used it” basically about how to save us from ourselves.

Seeing a speaker like Neil deGrasse Tyson meant a lot to me. He lived up to the hype. I was impressed with the caliber of his ideas in addition to his stage presence and the great dynamic he developed with the audience. All of us sitting there, the sea of students strewn on the concrete in front of the stage, get to walk away from this year at UW-Madison having heard from a man who is without a doubt one of the biggest bad asses in science communication. I mean he paused at one point to tweet his own talk (@neiltyson) that takes some cojones and an awesome sense of humor. It was a great experience, and I can’t wait to read Tyson’s new book!

Social Media Tips from the Software Side of Things

Jobs, Social Media, Twitter

This semester I’ve been taking a class in social media. For some people it might seem like a silly concept to sit for a few hours every week and talk about tweeting, but there is a lot that goes into being strategic online. By implementing some of the ideas I’ve been exposed to this semester I’ve definitely seen my social media presence grow. People actually say things to me on Twitter these days (@erinpodolak) and I’m starting to network, which is important since I’m currently in the market for a job. I’ve been doing a lot of listening on Twitter lately about how to use social media effectively, and how it can help you professionally. There are several schools of thought about these things, so to learn more I decided to ask someone who already has the job they want.

Kevin Newton is an eBusiness Software Architect for Serigraph, here in Wisconsin. He writes blog posts for his company to help maintain their social media presence, in addition to using social media as an individual for both personal and professional purposes. I’m constantly hearing people say that they have a Google+ and then don’t use it (which would be my answer) but Newton says he uses Google+ almost exclusively for personal purposes, which is something I honestly haven’t really considered doing. Newton has found value in LinkedIn for business, which I’ve heard some very mixed reviews on, and then uses Facebook as a mixture of the personal and professional.

Professionally, Newton has noticed that when blog posts go out on his company’s Facebook, Twitter, LinkedIn and Google+ accounts there is a flurry of activity. They have gained new clients from this, which is a direct return on investment for the time they put into social media. How much time is that exactly? Newton says that for a few hours of effort each month, they see direct value coming from social media.

I recently posted about Facebook and asked whether or not it was a good idea to transition from a personal page to a professional page, or whether I should try to have both. For Newton Facebook became a hybrid because contacts from his personal life and his professional life both wanted to connect using the platform. However, he stressed the importance of watching what you do online particularly when you have contacts from different parts of your life all coming together.

“Where it has a bit of both I try to be very direct in my posts and my responses,” says Newton “There are too many risks with things you cannot control when you have a mix. A friend that I have not spoken with for 20 years posts a rude picture or comment and it reflects poorly on me, so I try to distance myself from those risks.”

I think this is a good point, and not only if you are connecting with people from long ago. Even people who are currently a part of your life can post something inappropriate (or at least with the people that I know) so it is best to always be monitoring what appears on your profile. From my semester’s worth of studying social media, the answer I have heard consistently regarding appropriate Facebook content is that you’d rather be safe than sorry. You don’t want to lose job opportunities for a friend’s comment.

Since I am currently among the hoards of people out there looking for a job, I asked Newton what kind of value social media has for those of us actively engaged in job searching. Newton advocated LinkedIn to help get yourself in front of employers, but he warned that you need to have the content to back up whatever skills you are offering potential employers or clients.

“You have to have something credible to speak about and you have to post often for it to be effective,” says Newton.

Newton also noted that in addition to having something of value to say, it is also important to be helpful. Answering questions is a way to establish yourself as an authority on a topic (so long as you have the right answers) and get noticed for what you know. One way you can accomplish this (which I’ve said before is currently the bane of my existence) is by commenting on other blogs to help people out. Although, Newton did caution that if you are currently employed you might want to check with your employer before jumping into the social media scene to offer advice and tips about what you do.

Am I Science?

Blame the Media, I Am Science, Media, Public Perceptions, Research Funding, Twitter

Scientists don’t really wear white lab coats. They usually don’t stand in front of old cabinets full of glass jars and beakers containing a rainbow of colored liquids. Unless someone has had an unfortunate bunsen burner accident it is unlikely that there is smoke wafting through the lab, or beakers bubbling over with a frothy white foam. If these images are what come to mind when you think of scientist, you need an update. It isn’t your fault, either.

Taking pictures or video to accompany my stories, I’ve had to ask myself how can I make a shot look more…sciencey? In the media we do a great disservice to scientists every time we stick them in the white coat peering into a microscope. Not that scientists don’t peer into microscopes, they do. But the stereotype has been allowed to run roughshod over every scientific discipline to the point where people barely recognize scientists who don’t fit the stereotype. Most scientists don’t fit the stereotype. But I’ve still dragged interviewees around a building until I find a suitable science looking backdrop. We all do it, and we need to stop.

Could you name a scientist? Seriously, do you know one? Heard of one? A single one? Can you name anyone actively engaged in research in the United States or around the globe? Do you realize that billions of your tax dollars pay for research, and you may very well not be able to name a single scientist other than your local meteorologist, or if you’re lucky (and a child of my generation) Bill Nye the Science Guy? I’m not trying to scold anyone here. I’m also not playing high and mighty. I can’t really name any importance finance and economic people, and they are important. So please don’t take this as me preaching. All of us could stand to be a little more aware of the fields we don’t work in directly. I’m plugging science and scientists here because, well, thats what I do. If someone wants to school me in finance, please do. I could use the lessons.

Anyway, I realize that not everyone loves science, but a huge chunk of money is devoted to research each year, don’t you want to know who gets it? The name Francis Collins should mean something to you. It may or may not, but for those who don’t know he is the Director of the National Institutes of Health. The NIH is the largest research funding organization in the United States. It has a fiscal year 2012 budget of more than $31 billion. But the people that are actually getting this money are largely out of the public eye. Why is that? I don’t have an answer exactly, but I can promise you it isn’t because scientists are boring.

We need to change the way we think about scientists. This is already happening in the science community itself where there are a lot of scientists who don’t want to be seen as lame. Even Collins has participated in some stereotype busting by posing for a magazine spread with Joe Perry from the band Aerosmith a few years back (Collins does play guitar himself) for a project called Rock Stars of Science. But even the best intentioned stereotype busting isn’t going to go anywhere if the only people paying attention to it are other scientists, science writers, and members of the public who already like science. We need to get the message to the people who still picture Doc Brown from Back to the Future when they think of a scientist. That being said, there are a lot of people involved with and working on correcting the stereotype. I wanted to take a moment to bring your attention to just one example, called I Am Science.

I Am Science started as a hashtag on Twitter (#iamscience). First suggested by marine biologist and science writer Kevin Zelnio, the hashtag was used to mark stories shared by scientists about the path they took to attaining their careers. It became obvious immediately that scientists are a wonderfully diverse group, finding their passion by any number of different paths. Scientists are people too. People with different backgrounds, and different interests. Sometimes wildly different interests, doing very different things but all of it is still science. They are all science.

I like I Am Science because it started with a Tweet, because it reflects the desire for scientists to try to share who they are failures and struggles included, and because it shatters the crazy mad scientist stereotype. To learn more about I Am Science read this wonderful post by Zelnio on Deep Sea News, check out the Tumblr he created to store all the tweets, if you are so inclined support I Am Science on Kickstarter (they’ve reached their goal, but can still use donations!) and watch this video.

The video was created by Mindy Weisberger and uses the song “Wicked Twisted Road” by Reckless Kelly. I hope all of this has inspired you to learn more about scientists. Look up people researching in the areas you find most interesting. Read their books. Attend their speeches or talks. Bust some stereotypes.